Our Creative Process

The process for developing imagery that communicates well is the same no matter what delivery method is chosen. The first step is to define your audience and the goal you wish to accomplish. Once that is done, you can begin to construct the most effective solution.

What you can expect from ArtEscapes is a collaborative process for developing the best visual solutions to meet your needs. The images on the right are examples from the development of a custom interface design. The stages of the process for this design are listed below:

Stage 1: INFORMATION GATHERING
Initial information gathering and brainstorming meeting to discuss the project at a high level.

Stage 2: RESEARCH
Use information from the brainstorming meeting to begin development of design ideas. This may include further research on the topic, the use of possible metaphors, and initial sketches to start visualizing a solution.

Stage 3: SELECT/FOCUS & REFINE
Focus on two or three of the best design directions that will meet the clients needs based on the research stage, and refine sketches to send to the client for review.

Stage 4: COLLABORATION & REVIEW
Collaborate with the client during the review process, make modifications to sketches to refine the design, and get client approval on the final design.

Stage 5: COLOR SELECTION
Once sketches are approved, color versions are created for the final color selection process. Attain client approval of color selections.

Stage 6: DESIGN CREATION
Initiate construction of the final design. The client will be asked to review and approve a color composite of the design when all of the parts have been assembled.

Stage 7: FINAL APPROVAL
Final design is accepted and approved by the client.